A new chapter

A few weeks ago I wrote a short, deliberately vague post saying I’d accepted a new role and wasn’t ready to say where. If you’ve been reading the series since, you’ve had more than a few hints. Here’s the actual news.

After more than a decade building search and discovery systems - most recently leading engineering for search, discovery and AI at Vimeo - I’ve joined Searchable as Chief Technology Officer.

Searchable works on the exact problem the last six posts have been circling: helping brands see, and improve, their visibility inside AI search. The disappearing results page, citations as the new ranking, the traffic that quietly went somewhere else, the measurement problem nobody has proper tooling for - that’s not a series of observations any more. It’s the job.

It is, honestly, the most natural move I’ve ever made. It sits right on the seam between the retrieval engineering I’ve spent fifteen years on and the consumer shift I’ve spent this series describing - and I didn’t fully realise how squarely it sat there until I started writing these posts.

I’ll write properly - in the next post - about what we’re building, why the problem is structurally interesting, and why I think the timing is right. For today, the headline is just the headline: I’m thrilled, daunted in the good way, and very glad the speculation phase is over.

Thanks for reading along. More soon.