5 articles tagged “AEO”.
The closing piece of the series, and the substantive one. Why the AEO problem is structurally interesting, what fifteen years of search infrastructure transfers and what doesn’t, and why I think the timing is right.
If being in the AI answer is the new being on page one, how do you get there - and how do you know if you have? A look at what optimising for AI search actually means, and why the measurement problem is the hard part.
A lot of sites are watching their search traffic fall, and it isn’t because their content got worse. The funnel changed shape. This is the post in the series where the cultural shift turns into a commercial problem.
The previous post in this series argued the engineering inside an AI answer is recognisable IR. This one looks at the visible end of the pipeline: the citation slot. When the surface is a paragraph with three sources cited, the question "did we get cited?" becomes the new "did we rank #1?".
The previous post in this series was about my own habits shifting. This one is about the page itself. The shape of the Google SERP in 2026 is structurally different from the one we built businesses around - and the difference is mostly that you don’t have to leave it any more.
